differentiated marketing strategy

differentiated marketing strategy
/dɪfəˌrenʃieɪtɪd 'mɑ:kɪtɪŋ ˌstrætɪdʒɪ/ noun
a method of marketing where the product is modified to suit each potential market.

Marketing dictionary in english. 2015.

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  • undifferentiated marketing strategy — /ʌndɪfəˌrənʃieɪtɪd mɑ:kɪtɪŋ ˌstrætədʒi/ noun a marketing strategy which seeks to present a product to the public without stressing any unique feature of the product, thus appealing to all segments of the market. ⇒ concentrated marketing,… …   Marketing dictionary in english

  • differentiated marketing — multiple market segmentation 1) Marketing in which provision is made to meet the special needs of certain consumers. For example, weight watchers require diet drinks and left handed people require left handed scissors. 2) A marketing exercise in… …   Big dictionary of business and management

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  • differentiated — UK US /ˌdɪfəˈrenʃieɪtɪd/ adjective [before noun] ► MARKETING relating to marketing methods that show how a product is different from other similar ones and what its advantages are, in order to attract a particular group of consumers: »They… …   Financial and business terms

  • concentrated marketing — /ˌkɒnsəntreɪtɪd mɑ:kətɪŋ/, concentrated segmentation /ˌkɒnsəntreɪtɪd ˌsegmən teɪʃ(ə)n/ noun niche marketing, the promotion of a product aimed at one particular area of the market ● When it became obvious that the general public were interested in …   Marketing dictionary in english

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  • Services marketing — is marketing based on relationship and value. It may be used to market a service or a product.Marketing a service base business is different from marketing a product base business.There are several major differences, including: # The buyer… …   Wikipedia

  • servqual — The provision of high quality products together with a high quality of customer service. It can be identified by a number of factors: • tangibles, i. e. physical evidence of the service; • reliability, i. e. consistency of performance and… …   Big dictionary of business and management

  • Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

  • Target market — A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well defined target market is the first element to a marketing strategy. The target market and the marketing… …   Wikipedia

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